Privacy Policy

Advertara ("Advertara," "we," "us," or "our") is committed to protecting the privacy and security of the personal information you share with us when you use our website, engage our services, or communicate with us in any capacity. This Privacy Policy explains in detail what information we collect, how we use it, how we protect it, with whom we share it, and what rights you have with respect to your data.

This Policy applies to all individuals who visit our website, submit inquiries, enter into service agreements with Advertara, or whose information we otherwise collect in the course of providing marketing communication and promotional content services.

Please read this Privacy Policy carefully. By using our website or engaging our services, you acknowledge that you have read and understood this Policy. If you do not agree with the practices described here, please discontinue use of our website and services.

1.1 Information You Provide Directly. We collect information you voluntarily provide when you interact with us, including:

• Inquiry and Contact Information: When you submit a contact form, project brief, or request for information, we collect your name, email address, company name, job title, phone number, and the content of your message.
• Service Engagement Information: When you engage our services, we collect billing information (name, billing address), project briefs, creative materials, brand assets, business information, and any other materials you submit in connection with your project.
• Correspondence: We retain records of communications between you and Advertara, including emails and written project notes, to ensure continuity and quality of service.
• Testimonials and Feedback: With your consent, we may collect testimonials, reviews, or feedback you provide about your experience with our services.

1.2 Information Collected Automatically. When you visit our website, we may automatically collect certain technical information:

• Usage Data: Pages visited, time spent on pages, links clicked, referring URLs, and navigation paths through our site.
• Device Information: IP address (collected in anonymized or truncated form where technically feasible), browser type and version, operating system, screen resolution, and language settings.
• Cookies and Tracking Technologies: We use cookies and similar technologies as described in Section 5 below.

1.3 Information From Third Parties. We may receive information about you from third-party sources such as business referral partners, professional networks, or publicly available sources (such as a company's public website), which we use only to facilitate a professional relationship or respond to an inquiry.

Advertara uses the information we collect for the following purposes, based on our legitimate business interests, contractual necessity, legal obligations, and your consent where applicable:

• Service Delivery: To provide, manage, and fulfill the marketing communication and promotional content services you have engaged us for, including processing project briefs, developing deliverables, coordinating revisions, and managing project timelines.
• Communication: To respond to your inquiries, send project updates, provide deliverables, request feedback, and maintain the professional relationship between you and our team.
• Billing and Administration: To generate and process invoices, manage payments, maintain financial records, and comply with applicable accounting and tax obligations.
• Service Improvement: To analyze how our services are used, identify areas for improvement, develop new service offerings, and refine our methodologies based on aggregated and anonymized data.
• Legal Compliance: To comply with applicable laws, regulations, legal processes, and governmental requests, and to enforce our Terms of Service and other agreements.
• Security: To detect, investigate, and prevent fraudulent transactions, unauthorized access, and other illegal activities, and to protect the rights and property of Advertara and our clients.
• Marketing Communications: With your consent, to send you information about services, insights, and industry perspectives that may be of interest to you. You may opt out of marketing communications at any time.

We process your personal information only for the purposes stated above and will not use it in ways incompatible with those purposes without first obtaining your consent or as otherwise permitted by law.

Where applicable data protection laws require us to identify a legal basis for processing your personal information, we rely on the following:

• Contractual Necessity: Processing necessary to enter into or perform a contract with you, including delivering the services you have requested and managing your project engagement.
• Legitimate Interests: Processing necessary for our legitimate business interests, such as improving our services, maintaining security, managing our business operations, and communicating about our services, where such interests are not overridden by your rights and interests.
• Legal Obligation: Processing necessary to comply with our legal and regulatory obligations, including tax reporting, financial record-keeping, and responding to lawful government requests.
• Consent: Where we rely on your consent for processing (such as for optional marketing communications), you have the right to withdraw that consent at any time without affecting the lawfulness of processing before withdrawal.

Advertara does not sell, rent, or trade your personal information to third parties for their marketing purposes. We may share your information only in the following limited circumstances:

4.1 Service Providers. We engage trusted third-party service providers to assist us in operating our business and delivering our services. These providers may include cloud storage and file management services, email communication platforms, project management tools, accounting and payment processing services, and website hosting providers. These third parties are contractually obligated to use your information only as directed by Advertara and in accordance with this Privacy Policy and applicable data protection laws.

4.2 Professional Advisors. We may share information with our legal counsel, accountants, auditors, and other professional advisors as necessary for the provision of professional services, subject to strict confidentiality obligations.

4.3 Business Transfers. In the event of a merger, acquisition, sale of assets, or similar transaction involving Advertara, your information may be transferred to the successor entity as part of the transaction, subject to the terms of this Privacy Policy. We will provide notice of such a transfer.

4.4 Legal Requirements. We may disclose your information when required by law, regulation, court order, or other legal process, or when we believe in good faith that disclosure is necessary to protect the rights, property, or safety of Advertara, our clients, or others.

4.5 With Your Consent. We may share your information with third parties for purposes not described in this Policy when we have your explicit consent to do so.

Our website may use cookies and similar tracking technologies (such as web beacons and pixel tags) to enhance your browsing experience, analyze site usage, and maintain website functionality. Cookies are small text files placed on your device when you visit a website.

Types of cookies we may use:

• Strictly Necessary Cookies: Essential for the operation of our website, including maintaining session state and security. These cannot be disabled.
• Functional Cookies: Allow the website to remember choices you make (such as language preferences) and provide enhanced functionality.
• Analytics Cookies: Help us understand how visitors interact with our website by collecting and reporting information anonymously. This allows us to improve the structure and content of our site.
• Preference Cookies: Enable the website to remember information that changes the way the site behaves or looks, such as your preferred settings.

You can control and manage cookies through your browser settings. Most browsers allow you to refuse, delete, or be notified about cookies. Please note that disabling certain cookies may affect the functionality of our website. For more information about managing cookies, refer to your browser's help documentation.

We do not use cookies for the purpose of delivering behavioral advertising or tracking your activity across third-party websites.

We retain personal information for as long as necessary to fulfill the purposes described in this Privacy Policy, to deliver our services, to comply with legal and regulatory obligations, to resolve disputes, and to enforce our agreements.

Specifically:

• Client Project Records: We retain project files, correspondence, and deliverables for a period of five (5) years following the completion of an engagement, after which they are securely deleted or anonymized, unless a longer retention period is required by law.
• Billing and Financial Records: We retain billing records for a minimum of seven (7) years as required by applicable accounting and tax regulations.
• Inquiry Records: Contact form submissions from individuals who do not proceed to engagement are retained for up to two (2) years, after which they are deleted.
• Website Analytics Data: Anonymized and aggregated analytics data is retained indefinitely for trend analysis. Individual-level data is retained for up to twenty-six (26) months.
• Marketing Communications: Records of your consent to receive marketing communications and opt-out requests are retained indefinitely to ensure compliance with your preferences.

When personal information is no longer required for its stated purpose and no legal basis for retention exists, we will securely delete or anonymize it in accordance with our data destruction procedures.

Advertara implements appropriate technical and organizational measures to protect your personal information against unauthorized access, accidental loss, destruction, alteration, or disclosure. These measures include:

• Encryption of data in transit using industry-standard TLS/SSL protocols.
• Access controls ensuring that personal information is accessible only to employees and contractors who require it to fulfill their professional responsibilities.
• Secure cloud storage services with strong access management policies and regular security auditing.
• Password management practices and multi-factor authentication for systems containing personal data.
• Regular review of our data collection, storage, and processing practices to identify and address potential vulnerabilities.

Despite these measures, no method of transmission over the internet or electronic storage is completely secure. We cannot guarantee absolute security of your information. In the event of a data breach that is likely to result in a risk to your rights and freedoms, we will notify you and applicable regulatory authorities as required by law.

Depending on your jurisdiction, you may have certain rights with respect to your personal information. We honor these rights and will respond to valid requests in accordance with applicable law:

• Right of Access: You have the right to request a copy of the personal information we hold about you and information about how it is processed.
• Right to Rectification: You have the right to request correction of inaccurate or incomplete personal information.
• Right to Erasure: In certain circumstances, you have the right to request deletion of your personal information where we have no legitimate legal basis to continue processing it.
• Right to Restriction of Processing: You may request that we restrict the processing of your personal information in certain circumstances, such as while the accuracy of your data is contested.
• Right to Data Portability: Where processing is based on consent or contractual necessity, you have the right to receive your personal information in a structured, commonly used, machine-readable format.
• Right to Object: You have the right to object to processing based on legitimate interests, including profiling, and to opt out of direct marketing communications at any time.
• Right to Withdraw Consent: Where we rely on consent as the legal basis for processing, you may withdraw that consent at any time, without affecting the lawfulness of prior processing.
• Right to Lodge a Complaint: If you believe we have not complied with applicable data protection laws, you have the right to lodge a complaint with the relevant data protection authority in your jurisdiction.

To exercise any of these rights, please contact us at info@advertara-services.com. We will respond to your request within thirty (30) days, or as otherwise required by applicable law. We may need to verify your identity before processing certain requests.

Advertara's website and services are intended exclusively for use by business professionals and are not directed at, or intended for use by, individuals under the age of eighteen (18). We do not knowingly collect personal information from children under 18. If we become aware that we have inadvertently collected personal information from a person under 18, we will take prompt steps to delete such information from our records.

If you believe we have collected information from a minor in error, please contact us immediately at info@advertara-services.com.

Advertara is based in the United States, and our primary data processing activities take place within the United States. If you are accessing our website or engaging our services from outside the United States, please be aware that your information will be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your jurisdiction.

By submitting information to us, you acknowledge and consent to the transfer of your personal information to the United States as described in this Privacy Policy. We will take appropriate steps to ensure that any such transfers are conducted in compliance with applicable data protection laws and that your personal information receives a level of protection consistent with the principles of this Privacy Policy.

We may update this Privacy Policy from time to time to reflect changes in our practices, services, legal requirements, or other factors. When we make material changes, we will post the revised Policy on our website with an updated effective date. We encourage you to review this Policy periodically to stay informed about how we protect your information.

For significant changes that materially affect how we use your personal information, we will make reasonable efforts to notify you directly (for example, via email if you have provided one) prior to the changes taking effect. Your continued use of our website or services after the effective date of any changes constitutes your acceptance of the revised Privacy Policy.